INTRODUCING...
Start a Candle Business Course
Why this Course?
Emily, your guide, has 12 years of experience in working for buying and product development at top global retailers.
She started Yougi with a few hundred pounds and grew it to 6 figures in the 1st year.
We have worked and collaborated with Soho House, Allbright, The Conduit, Meta, Conde Nast, and many more.
We were stocked in Selfridges and other top retailers within two years of launching.
You will learn how to build a powerful and impactful brand with purpose.
The course includes self paced content and broken down into 6 modules. 1.30-2 hours videos per module along with additional written resources.
MODULE #1
Finding your brand
- The Idea
- Customer Profile
- Your Brand
- The Name
- Brand kit
Contains 2 hours of videos and resources.
MODULE #2
Candle making 101
- How to Blend and Create a Candle Scent
- Suppliers
- Introduction to Waxes
- Wicks
- Testing your Candles
- CPL & Safety Labels
Contains 2 hours of videos and resources.
MODULE #3
Route to Market
- Direct Sales
- Traditional Wholesale
- Online Wholesale
- Pricing & Margin Calculator
- Building an Audience
- Content Creation Strategy
Contains 2 hours of videos and resources.
MODULE #4
Operations
- Customer Service
- Managing Stock
- Delivery Options
- Insurance
- Photography
- Website Copywriting
- Setting up your Website
- Launch Strategy
Contains 2 hours of videos and resources.
MODULE #5
Mindset
- Finding Authentic Code
- How do I detox and delegate
- How do I reinforce what I learned to stay on track?
- How do I truly see and understand that I'm worth it?
Contains 1 hours of audio and resources.
MODULE #6
Additional resources
- Book recommendations
- Podcast recommendations
- Profit and Loss template
Featured In
The best classes in London'
'An hour or two of creative bliss'
'Heavenly scents'
'What's hot in wellness this month'
It’s Time to START...
This is Emily. Your course guide.
Emily Lynam has 12 years of experience of working in buying and product development for top retailers. She has vast knowledge in bringing products to market.
She started Yougi with a few hundred pounds in 2020 and grew it to 6 figures in the 1st year. She has worked and collaborated with Soho House, Allbright, The Conduit, Meta, Conde Nast, L'Oreal and many more.
Yougi was sold in Selfridges and other top retailers within two years of launching.
Emily has a relaxed and friendly teaching style. Starting a business changed her life and she now wants to empower more people to do the same. Our community values sharing over competition. We believe there is enough space for everyone.
What will I need?:
We recommend a budget of £100- 150 for candle testing, experimenting at home during the course.
"Course leader Emily was brilliant, she provided very useful information over a couple of sessions. The information is also always available as the sessions are recorded which is fab. I would definitely recommend."
Stephanie-Marie P.
"I absolutely loved Emily's candle making business course. It was very enjoyable and informative. Not only was Emily a great teacher with a sweet personality, but she was very supportive of any ideas and queries I had. I feel confident that I've been given the right tools to start my own candle brand! I would highly recommend this course!"